another minimalism . another essentialism . another dialogue

 

 

derived from the vision of minimalist living, analograum was founded in 2016 by berlin based designer franziska wernicke. reflecting the belief that design should evoke an enduring sense of timelessness, authenticity and function, analograum offers a curated collection of contemporary furniture, lighting and accessories. 

being rooted in the international design scene, franziska cultivates a close connection to the chosen designers, design studios and manufacturers, ensuring the focus on sustainability and local craftsmanship. The product collection remains consistent over many years, underlining the timeless and conscious approach of the analograum.

a curation of products that truly resonates with a modern dialogue between form and materiality, thoughtfully chosen to enrich our living spaces.

the analograum manifests as a irregular temporary showroom edition in Berlin, Germany.

 

If you’re a lover of minimalist design and timeless furniture, you’ve probably come across Franziska Wernicke’s Analograum. Since launching the concept store in 2016, Wernicke has remained true to her concept, using her focused eye and sense of style to curate design pieces. Every year, new objects are added to the collection, which has gained a reputation for its focus on strong forms and craftsmanship. (Milena Kalojanov – Cee Cee Berlin, 2022)