Privacy Policy
Last updated: 1 May 2026
We are committed to protecting the privacy and security of our customers and website visitors. Please review our Privacy Policy below, and feel free to reach out with any questions or remarks, using the contact details at the bottom of this page.
This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.analograum.com (the “Site”).
Data Controller Information
The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:
analograum GmbH i. Gr.
Grimmstrasse 10
10967 Berlin
Germany
Email: info@analograum.com
Legal Basis for Processing
We process personal data in accordance with Art. 6 GDPR, in particular:
Art. 6(1)(b) GDPR — performance of a contract and order processing
Art. 6(1)(c) GDPR — compliance with legal obligations (e.g. tax retention obligations)
Art. 6(1)(f) GDPR — legitimate interests, including fraud prevention, website security and analytics
Art. 6(1)(a) GDPR — consent, where legally required (e.g. newsletter marketing or non-essential cookies)
Data We Collect
Non-essential cookies and tracking technologies are only used with your consent via our cookie consent tool. You may withdraw or adjust your consent preferences at any time.
Essential cookies required for the operation of the website may be used without consent where legally permitted.
When you visit www.analograum.com, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies.
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://allaboutcookies.org
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card details), email address and phone number.
We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
Cookie Banner / Consent Manager
Cookie preferences can be adjusted at any time via the cookie settings banner or footer link on our website.
Analytics & Advertising Technologies
We use certain third-party analytics and marketing services to better understand how visitors use our website, improve user experience and measure the effectiveness of our advertising campaigns.
These services may use cookies, pixels, tags and similar tracking technologies to collect information about your interaction with our website, including pages viewed, products viewed, referring websites, browser information, IP address and purchase activity.
The services we use may include:
These providers may process personal data on servers located outside the European Union or the European Economic Area. Where required by law, such services are only activated with your consent via our cookie consent tool.
You may withdraw or adjust your consent preferences at any time through the cookie settings on our website.
How We Use Your Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to –
– Communicate with you
– Screen our orders for potential risk or fraud
– Send shopping cart reminders where legally permitted or based on your consent
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Of Information
Analograum is committed to a secure handling of sensitive customer information. The data collected during your visit to the Site is only used for processing and fulfilling your order, and for analytical purposes, as outlined above. We never sell or distribute any customer information.
However, we share your data with third parties as an essential part of being able to provide our services to you, as set out in this statement. We use Shopify as our e-commerce platform and hosting provider. You can read more about how Shopify uses your Personal Information in the Shopify Privacy Policy.
We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
International Data Transfers
Some service providers may process personal data outside the European Union or the European Economic Area. In such cases, we ensure an adequate level of data protection through appropriate safeguards in accordance with Art. 44 et seq. GDPR, including EU Standard Contractual Clauses where applicable.
- Shopify
- PayPal
- Meta
- Apple Pay
- Wise
Payment Providers
Payment transactions are processed through external payment service providers such as PayPal, Shopify Payments, Apple Pay, Google Pay, Wise and Holvi. Personal and payment-related data may be transmitted to these providers solely for the purpose of payment processing and fraud prevention.
- PayPal
- Apple Pay
- Google Pay
- Shopify Payments
- Wise
- Holvi
Data Retention
When you place an order through the Site, we retain order and invoice data as required under German commercial and tax law retention obligations, generally for a period of 6 to 10 years.
Security
To protect your personal information, we take reasonable precautions and follow industry best practices to prevent loss, misuse, unauthorised access, disclosure, alteration or destruction.
Payment information is transmitted via secure SSL/TLS encryption and processed in accordance with applicable PCI-DSS security standards by our payment providers. However, no method of transmission over the Internet or electronic storage is completely secure.
For EU Residents
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact form or contact details below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
Consent
Where consent is required under applicable data protection law, we will obtain your explicit consent before processing your personal data for the relevant purpose.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us via the contact details at the bottom of this page.
Your Rights
You have the right to:
– access your stored personal data
– request correction of inaccurate data
– request deletion of your data
– request restriction of processing
– object to data processing
– receive your data in a portable format
– withdraw consent at any time
– lodge a complaint with a supervisory authority
Age restrictions
This website and online store are intended for individuals who are at least 18 years old or who have the consent of a parent or legal guardian where required by applicable law.
Supervisory Authority
You also have the right to lodge a complaint with a data protection supervisory authority, particularly in the EU member state of your habitual residence or place of the alleged infringement.
Contact Form & Customer Communication
When you contact us via our contact form, email or other communication channels, we collect and process the information you provide, such as your name, email address, phone number and the content of your inquiry.
We use this information solely for the purpose of processing and responding to your request, customer service communication, order-related correspondence or follow-up inquiries.
The processing of this data is based on Art. 6(1)(b) GDPR where the inquiry relates to a contract or pre-contractual measures, and otherwise on our legitimate interest in responding to inquiries pursuant to Art. 6(1)(f) GDPR.
We retain such communications only for as long as necessary to process your request and comply with applicable legal obligations.
Newsletter & Marketing Communications
If you subscribe to our newsletter or consent to receiving marketing communications, we may use your email address to send you information about new products, collections, promotions, showroom events or other updates relating to analograum.
Where legally permitted, we may also send reminder emails regarding products left in your shopping cart (“abandoned cart reminders”) or follow-up emails related to incomplete purchases.
Marketing communications are sent only on the basis of your consent in accordance with Art. 6(1)(a) GDPR or where otherwise legally permissible under applicable ePrivacy and unfair competition laws.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in each email or by contacting us directly.
We use third-party providers and marketing tools, including Shopify Email and related Shopify marketing services, to manage and distribute marketing communications.
Online Withdrawal Form
If you submit a withdrawal request through our online withdrawal form, we process the personal data you provide, including your name, email address, order number and any information contained in your request.
This data is processed solely for the purpose of handling and documenting your withdrawal request and fulfilling our legal obligations relating to consumer rights.
The legal basis for processing is Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(c) GDPR (compliance with legal obligations).
We retain such data only for as long as required to process the withdrawal and comply with applicable legal retention obligations.
Changes to this Policy
analograum reserves the right to update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Responsible supervisory authority in Berlin
Berliner Beauftragte für Datenschutz und Informationsfreiheit
Alt-Moabit 59–61
10555 Berlin
Germany
https://www.datenschutz-berlin.de
Contact Us
For more information about our privacy practices, if you have questions or if you would like to make a complaint, please get in touch with us via the contact details provided below.
analograum GmbH i. Gr.
Grimmstrasse 10
10967 Berlin
Germany
Email: info@analograum.com